The BestSends Research Team
Independent testing by email marketing professionals.
- Platforms tested
- 20+Platforms tested
- Campaigns tested
- 500+Campaigns tested
- Subscribers trust our recommendations
- 4,783Subscribers trust our recommendations
Who signs off on every score
Carlos Gil
Founder & Chief Research Officer
Expertise: Email strategy, campaign optimization, deliverability
Carlos Gil founded BestSends after two decades inside marketing teams that bought email software on vendor promises instead of evidence. He is the author of The End of Marketing (Kogan Page) and has spent 20+ years in B2B and consumer marketing, including in-house roles at LinkedIn, GetResponse, BMC Software, Winn-Dixie, and Save-A-Lot. Through Gil Media Co. he has run email and campaign programs for Western Union, DocuSign, Hertz, Meta, Salesforce, and Adobe. At BestSends he sets the testing methodology, opens and pays for every test account, runs the deliverability seed lists, and signs off on every published score. His focus areas are list growth strategy, campaign optimization, and inbox placement — the three things that decide whether an email platform actually earns its price.
Seats we’re hiring for
These reviewer seats are open. Until a seat is filled, no review on BestSends is attributed to it — every published score today is tested and signed off by Carlos Gil.
Email Strategist
Specialty: Ecommerce email
Revenue-per-send testing across Shopify and WooCommerce stores: abandoned cart, browse abandonment, post-purchase flows, and SMS attach rates.
Open role
Email Designer
Specialty: Design and deliverability
Template rendering across 40+ clients, dark-mode behaviour, image-to-text ratio, accessibility, and how design choices move inbox placement.
Open role
SaaS Email Expert
Specialty: B2B marketing
Lifecycle and product-triggered email: event-based automation, CRM sync, lead scoring, and trial-to-paid sequences for B2B SaaS teams.
Open role
Think you should hold one of these seats? Email us with the platforms you’ve run at scale.
How the team stays independent
We earn affiliate commissions when you use our links. That never influences a score or a ranking, and sponsored content is always labelled. Every reviewer works from paid production accounts on our own domains, and no vendor sees a score before you do. The full rubric, conflict-of-interest policy and corrections process live on our methodology page.