I've worked inside the email marketing industry. Now I help businesses navigate it.
Carlos Gil is the Founder & Editor of BestSends and former U.S. Brand Evangelist at GetResponse. He has worked on email marketing education, audience growth, partnerships, and automation strategy, bringing experience from both the software company side and the businesses evaluating those tools.
Key takeaways
Founder & Editor of BestSends and The Best Network; author of The End of Marketing; 15+ years in marketing.
GetResponse's U.S. Brand Evangelist from 2024 to 2025, disclosed wherever BestSends ranks or recommends GetResponse.
Has done paid partnerships with Brevo and Flodesk; those tutorials are labeled Sponsored.
Researches, scores and signs off on every BestSends review. Reviews are research-based, not product tests.
Carlos Gil served as GetResponse's U.S. Brand Evangelist, representing the email marketing and automation company through industry events, webinars, content, and partnerships.
His work at GetResponse included helping the company expand its presence in the U.S. market and connect with marketers, creators, and entrepreneurs who wanted to build audiences and grow their businesses.
That gave Carlos a perspective most software publishers don't have. He's been inside an email marketing company, helping explain and promote the technology. He's also been on the other side, making marketing decisions for clients and businesses where software costs, capabilities, and results matter.
Today, he brings that experience to BestSends, covering email marketing platforms, automation software, newsletter tools, deliverability, and audience ownership.
Carlos previously worked for GetResponse. That relationship is disclosed and does not determine BestSends' independent rankings, scores, or editorial recommendations.
Founder's perspective
“I've seen how email software is marketed. What matters to me now is helping businesses understand what they're actually paying for and whether it fits the job they need done.”
Carlos Gil, Founder & Editor of BestSends
Inside the industry
GetResponse experience & published work
GetResponse's blog announced Carlos as its Brand Evangelist for the U.S. market in September 2024. Its webinar library lists him in that role on sessions going back to May 2024. Every page below was published by GetResponse: the announcement, two articles he wrote, a webinar and an interview.
An episode of GetResponse's interview series in which Carlos, introduced as its U.S. Brand Evangelist, talks about personal branding, networking and humanizing a business.
Carlos made these two videos for his YouTube channel under paid partnerships with Flodesk and Brevo. Each one has a written companion tutorial on BestSends.
FlodeskPaid partnership
Flodesk Tutorial: Email Marketing for Creators in 3 Steps
Build a signup form, send a welcome email and create a campaign in Flodesk.
Disclosure: both videos are paid partnerships. Sponsorship does not change any independent review's evidence status, score, ranking or verdict. Read our disclosure.
Editorial independence
BestSends maintains strict editorial independence. No platform, including companies Carlos has worked for, can pay for a higher ranking, score, evidence status, or favorable verdict. Independent reviews are research-based and labeled with their evidence status; they do not involve product testing by BestSends.
Sponsored posts are a separate category. Carlos creates them under a paid partnership with the brand, each one is labeled as sponsored, and none of them changes an independent review's evidence status, score, ranking or verdict.
On BestSends, Carlos reviews email marketing software, newsletter platforms, automation tools, and MarTech for businesses building and monetizing owned audiences.
Reviews of major email platforms, with evidence status clearly labeled
Side by side comparisons with the tradeoffs nobody else names
Guides ranked by use case (creators, ecommerce, agencies, nonprofits, paid newsletters, AI tools)
Deliverability, list hygiene, and inbox placement coverage
The State of Email Marketing report, updated annually
Featured in · Carlos's work has been featured in Forbes, Entrepreneur, Inc., and Social Media Examiner.
I’ve sat on the vendor side of email marketing. That’s exactly why every score here comes with its sources, and every paid relationship comes with a disclosure.
About Carlos: FAQ
Who is Carlos Gil?
Carlos Gil is the Founder & Editor of The Best Network, which includes BestSends. He is the author of The End of Marketing, a keynote speaker, and was GetResponse's U.S. Brand Evangelist from 2024 to 2025.
Does Carlos Gil have ties to the email platforms he reviews?
Yes, and they are disclosed. He was GetResponse's U.S. Brand Evangelist from 2024 to 2025 and has done paid partnerships with Brevo and Flodesk. None of these relationships changes a BestSends score or ranking.
Software decisions, email strategy, AI and marketing from the publisher of The Best Network. Choose the LinkedIn newsletter that matches what you're working on. If email is your focus, start with Inbox Gold.
These are Carlos's own publications, connected to The Best Network. They are not separate editorial teams.
Inbox Gold
Help people use email more effectively, not just choose an email platform.
Email strategy, audience ownership and monetization for people building a business beyond social media.
These links open LinkedIn, where you can subscribe. Subscribing on LinkedIn does not add you to our email list. For BestSends' own emails, use the signup form on the BestSends home page.
FlodeskPaid partnership
BrevoPaid partnership
