BestSends Guide · Reviewed by Carlos Gil
7 Best Klaviyo Alternatives in 2026
Seven cheaper platforms for stores, compared on the flows that earn money, Shopify depth and the bill at 10,000 contacts.
Key takeaways
- Omnisend is my pick for most stores: $132 a month at 10,000 contacts against $150 on Klaviyo Email (October 2026, monthly billing).
- Omnisend SMS needs Pro for subscriptions started on or after May 4, 2026, from $0.007 a text on high-volume US sends.
- Brevo is the cheapest credible switch, because it bills by emails sent rather than profiles stored.
- Nothing here matches Klaviyo's predicted lifetime value and churn-risk fields; stay if you segment on them.
- Flows do not transfer; rebuild abandoned cart, welcome and post-purchase first.
Klaviyo's bill grows with every profile you store, whether that person buys again or not. Past a certain size, you're paying for the list instead of the flows. At 10,000 contacts Klaviyo Email is $150 a month; Omnisend Standard runs the same core flows for $132. Here's where I land: for most stores, Omnisend is the switch. Prices on this page are list prices as of October 2026.
At a glance
| Tool | Best for | From | Free plan | Rating | Try |
|---|---|---|---|---|---|
| OmnisendTop pick | Shopify and WooCommerce stores | $16/mo | 250 contacts | 4.2 | Visit → |
| Brevo | Cost control at volume | $9/mo | 300 emails/day | 4.3 | Visit → |
| ActiveCampaign | Stores that also run sales and lifecycle | $15/mo (annual) | No (14-day trial) | 4.7 | Visit → |
| MailerLite | Small catalogs and lean teams | $12/mo | 250 subs | 4.4 | Visit → |
| Customer.io | Event driven brands with a developer | $100/mo billed monthly | No free plan | 4.3 | Visit → |
| Mailchimp | Teams that want a known quantity | $13/mo | 250 contacts | 3.8 | Visit → |
| GetResponse | Course and funnel driven sellers | $19/mo billed monthly | Free plan (2,500 messages/mo) | 4.5 | Visit → |
What we love · what we don't
What we love
- Every alternative here imports a CSV export of your Klaviyo profiles, and Omnisend offers a free migration service.
- At 10,000 contacts, Omnisend, MailerLite and Brevo Starter all cost less than Klaviyo Email, per the table below.
- SMS is bundled in more places than it used to be, so the stack gets simpler.
What we don't
- Nothing matches Klaviyo on predictive analytics and revenue reporting yet.
- Rebuilding mature flows takes a week of real work, not an afternoon.
The ranking
1. Omnisend
Omnisend was built for ecommerce from day one, so the flow library reads familiar the moment you land: cart abandonment, browse abandonment, post purchase, winback.
Email and push sit in one automation on every plan. SMS needs Pro for subscriptions started on or after May 4, 2026, billed through separate credits from $0.007 a text on high-volume US sends.
At 10,000 contacts, Standard is $132 a month against Klaviyo Email at $150 (October 2026 list prices).
Sources: Omnisend pricing (checked Oct 19, 2026) · Omnisend: SMS credits, Pro only for subscriptions from May 4, 2026 (checked Oct 19, 2026)
Pros
- Ecommerce flows out of the box
- Email, push and (on Pro) SMS in one flow
- Cheaper than Klaviyo at 1K and 10K contacts
- Free done-for-you migration
Cons
- Reporting is shallower than Klaviyo
- Predictive analytics is limited
Who it's for
Stores that want Klaviyo behavior without Klaviyo pricing.
Skip it if
You depend on predictive lifetime value modeling.
2. Brevo
Brevo bills on send volume, so a large but quiet list costs almost nothing to keep.
Automation, SMS and a usable CRM are included rather than sold as add ons.
The tradeoff is a less commerce specific flow library, so expect to build a few automations by hand.
(Disclosure: I've done a paid partnership with Brevo.)
Sources: Brevo pricing (checked Oct 19, 2026)
Pros
- Pay per send pricing
- CRM and SMS included
- Generous free tier
Cons
- Fewer prebuilt commerce flows
- UI less polished
Who it's for
Operators whose main complaint is the bill.
Skip it if
You need deep Shopify revenue reporting.
Code CARLOSGIL50: 50% off Starter or Standard for the first three months for eligible new paying customers, per the vendor’s offer page (checked Oct 16, 2026).
Read full Brevo review
3. ActiveCampaign
If your business is part store and part service, ActiveCampaign covers both with conditional logic Klaviyo does not try to match.
The CRM is included, so sales follow up lives beside the store automations.
Commerce reporting is weaker, so revenue attribution takes setup.
Sources: ActiveCampaign pricing (checked Oct 7, 2026)
Pros
- Deep, branching automation builder
- CRM included
- Lead scoring and site tracking
Cons
- Learning curve
- Commerce reporting needs work
Who it's for
Hybrid businesses with sales and store motions.
Skip it if
You only send commerce flows.
4. MailerLite
For a store with a handful of products and two or three automations, MailerLite covers the basics for less.
Landing pages and forms are included, so a lot of stores drop a second tool on the way over.
Automation is capable but shallow compared to what you are leaving.
Sources: MailerLite pricing (checked Oct 19, 2026)
Pros
- Easiest to use
- Landing pages included
- Honest pricing
Cons
- Light automation
- Basic commerce reporting
Who it's for
Small stores and solo operators.
Skip it if
You run more than a few branching flows.
5. Customer.io
Customer.io is built on events and attributes, which is the same mental model you already use in Klaviyo, so segments port over conceptually without much rework.
Messaging spans email, SMS, push and webhooks in a single journey.
It expects someone technical to send the events, so budget setup time.
Sources: Customer.io pricing (checked Oct 19, 2026)
Pros
- Event-based segmentation
- Multi channel journeys
- Scales without contact tax
Cons
- Needs developer setup
- Higher entry price
Who it's for
Product led brands with engineering help.
Skip it if
Nobody on the team can send events.
6. Mailchimp
Mailchimp is the default answer for teams who want no learning curve and no surprises in the UI.
The commerce side never recovered from losing the deep Shopify integration, so treat it as a campaign tool with light flows.
Watch the pricing, since it climbs on contacts the same way Klaviyo does.
Sources: Mailchimp pricing (checked Oct 7, 2026)
Pros
- Familiar to everyone
- Huge template library
- Broad integrations
Cons
- Weak commerce depth
- Contact based pricing climbs
Who it's for
Campaign led stores with simple automation.
Skip it if
Flows are your main revenue driver.
7. GetResponse
If you sell digital products alongside physical ones, GetResponse consolidates the funnel and the webinar into the same subscription.
Commerce flows exist but are lighter than Omnisend or Customer.io.
(Disclosure: I was GetResponse's U.S. Brand Evangelist from 2024 to 2025.)
Sources: GetResponse pricing (checked Oct 19, 2026)
Pros
- Native webinars
- Funnel builder included
- Good value
Cons
- Wide but shallow commerce features
Who it's for
Sellers who run launches and webinars.
Skip it if
You are a pure catalog store.
Best for...
Best for most stores
Omnisend
Klaviyo style flows at a lower bill.
Best for cost control
Brevo
Pay per send, not per contact stored.
Best for automation depth
ActiveCampaign
Goes beyond commerce into lifecycle.
Best for simple stores
MailerLite
Easiest setup, honest pricing.
Best for segmentation
Customer.io
Event based model closest to Klaviyo.
Best for funnels and launches
GetResponse
Email, funnels and webinars in one.
Sources
- Klaviyo pricing (checked Oct 7, 2026)
- Omnisend pricing (checked Oct 19, 2026)
- Omnisend: SMS credits, Pro only for subscriptions from May 4, 2026 (checked Oct 19, 2026)
- Omnisend: migrate from another ESP (checked Oct 19, 2026)
- Brevo pricing (checked Oct 19, 2026)
- ActiveCampaign pricing (checked Oct 7, 2026)
- MailerLite pricing (checked Oct 19, 2026)
- Customer.io pricing (checked Oct 19, 2026)
- Mailchimp pricing (checked Oct 7, 2026)
- GetResponse pricing (checked Oct 19, 2026)
Pricing at every list size
Estimated monthly cost at each list size, from each vendor's pricing page. Where a vendor publishes only annual-billing rates, the cell says so.
| Tool | 1,000 | 10,000 | 50,000 | 100,000 |
|---|---|---|---|---|
| Omnisend | $20 (Standard) | $132 | See Omnisend pricing | See Omnisend pricing |
| Brevo Starter (billed per email, 1 send/mo) | $17 (10K emails) | $32 (20K emails) | $56 (50K emails) | $82 (100K emails) |
| MailerLite | $19 (Comfort) | $89 | $319 | $439 |
| Customer.io | From $100 (Essentials) | Priced by profiles | Priced by profiles | Priced by profiles |
| Klaviyo | $30 | $150 | $720 | $1,380 |
Monthly list prices as of October 2026 (monthly billing), from each vendor’s pricing page, checked October 7 to 9, 2026. Customer.io prices by profiles above its $100 Essentials entry price. Brevo bills by emails sent, with a contact cap on each tier (500 contacts at 5,000 emails a month, up to 500,000 from 20,000 emails): its row assumes one send a month to the whole list, on the smallest Starter tier that stores that many contacts. Mailing 10,000 contacts four times a month is 40,000 emails, which is $46 on Starter.
Should you switch?
Klaviyo earns its price when flows drive a real share of store revenue. Switch when the bill grows faster than what the flows bring in.
Switch if
- Your list is growing faster than flow revenue. At 10,000 contacts Omnisend Standard is $132 a month against $150 on Klaviyo Email.
- You mostly need the core four flows: abandoned cart, browse abandonment, post-purchase and winback.
- Your main complaint is the bill and you can live with fewer prebuilt flows. Brevo bills by emails sent.
- Your business is part store, part service, and needs a CRM beside the store flows. ActiveCampaign covers both.
Stay put if
- You segment on Klaviyo's predicted lifetime value, churn risk or next order date.
- Your revenue reporting and app integrations are built around Klaviyo.
- Flows already pay for the subscription several times over.
Step-by-step migration guides
The right question is not what Klaviyo costs. It is what each flow earns, and whether a cheaper platform can run the flows that earn it.
Frequently asked questions
Almost always price at scale. Klaviyo bills on stored contacts, so a growing list raises the invoice whether or not those contacts open anything. The second reason is stack consolidation, since SMS and push are separate line items.
Brevo, because it charges on emails sent, with a contact cap on each tier (500 contacts at 5,000 emails a month, up to 500,000 from 20,000 emails). Omnisend is the cheapest option that keeps the ecommerce flow library intact.
Lists, segments and profiles export cleanly. Flows do not transfer, so plan to rebuild them. Start with the three that earn the money: abandoned cart, welcome, and post purchase.
For the core flows (cart, browse, post purchase, winback), Omnisend covers the same ground. Klaviyo still leads on predictive analytics, deep revenue reporting, and the size of its app ecosystem.
It can if you move everything at once. Warm the new platform over two to three weeks, starting with your most engaged segment, and keep sending from the same authenticated domain.
Keep reading
Our top pick
Omnisend leads our ranking
Evaluated using official vendor pricing pages, documentation, help centers and policies, plus editorial judgment.
Still deciding?
Put any two platforms head-to-head on price, automation, and deliverability.
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About the Author
Carlos Gil is the Founder & Editor of BestSends and former U.S. Brand Evangelist at GetResponse. He has worked on email marketing education, audience growth, partnerships, and automation strategy, bringing experience from both the software company side and the businesses evaluating those tools.
Read more about Carlos