MailerLite vs Mailchimp
MailerLite beats Mailchimp on nearly every metric that matters: better free plan, lower pricing, and excellent deliverability. Mailchimp's only advantage is its larger integration ecosystem.
Overall winner
MailerLite
MailerLite edges out Mailchimp on overall score (4.4 vs 3.8) and wins 4 of 5 category scores. Best free plan and easiest to use for beginners.
| Category | MailerLite | Mailchimp |
|---|---|---|
| Overall rating | 4.4/5 | 3.8/5 |
| Free plan | ||
| Starting price | $0/mo | $0/mo |
| Ease of use | 10/10 | 9/10 |
| Features | 7/10 | 7/10 |
| Deliverability | 8/10 | 7/10 |
| Support | 7/10 | 6/10 |
| Value for money | 10/10 | 5/10 |
MailerLite
Pros
- Easiest interface to learn — truly zero learning curve
- Free plan includes 2 seats, a website and a landing page
- Comfort starts at just $12/mo with the AI writing assistant included
- Power removes every usage limit including seats and sending
Cons
- Free plan is now capped at 250 subscribers and 2,500 emails/month
- June 2026 rename means older plan names no longer match your account
- Reporting and analytics are basic compared to Klaviyo or HubSpot
Mailchimp
Pros
- Easiest onboarding and email editor in the industry
- Largest integration ecosystem (300+ native connections)
- Strong brand recognition and trust
- Polished, mobile-responsive template library
Cons
- Pricing has become expensive relative to competitors since the Intuit acquisition
- Free plan is capped at 250 contacts with tight send limits
- Automation is basic compared to ActiveCampaign, GetResponse or even Moosend