BestSends Guide · Tested by Carlos Gil
10 Best Mailchimp Alternatives in 2026
Mailchimp's price hikes pushed thousands of senders to look elsewhere. Here are the 10 platforms worth migrating to, ranked by use case.
Mailchimp's 2024-2025 pricing changes pushed thousands of senders to look for alternatives. The good news: the alternatives are better. Brevo undercuts Mailchimp on price and offers a stronger free plan. Kit is purpose-built for creators in a way Mailchimp never was. Klaviyo crushes Mailchimp on ecommerce. Below is the ranked list of the 10 best Mailchimp alternatives in 2026, with the migration story for each.
At a glance
| Tool | Best for | From | Free plan | Rating | Try |
|---|---|---|---|---|---|
| BrevoTop pick | Most Mailchimp refugees | $9/mo | 300 emails/day | 4.7 | Visit → |
| Kit | Newsletters, courses, products | Free | 10K subs | 4.7 | Visit → |
| Klaviyo | Shopify stores | $45/mo | 250 contacts | 4.7 | Visit → |
| ActiveCampaign | Serious automation | $15/mo | 14-day trial | 4.8 | Visit → |
| MailerLite | Simple, friendly UX | $10/mo | 1K subs | 4.5 | Visit → |
| beehiiv | Newsletter monetization | Free | 2,500 subs | 4.7 | Visit → |
| Moosend | Pure budget play | $9/mo | 30-day trial | 4.3 | Visit → |
| HubSpot | Sales-led teams | $15/mo | Free CRM forever | 4.4 | Visit → |
| Constant Contact | Local small businesses | $12/mo | 60-day trial | 4.2 | Visit → |
| GetResponse | Webinars + funnels | $19/mo | 500 subs | 4.4 | Visit → |
What we love · what we don't
What we love
- Migration is easier than ever — every alternative ships a Mailchimp importer.
- Free plans are uniformly better than Mailchimp's.
- Specialized tools beat Mailchimp on every vertical.
What we don't
- The brand familiarity of Mailchimp is real — you have to relearn UI on the new tool.
- Some Mailchimp templates do not translate cleanly.
The ranking
1. Brevo
Brevo charges by emails sent, not list size — a fundamentally better model than Mailchimp's per-contact pricing.
Native Mailchimp importer makes migration painless.
Includes SMS and CRM in the box, where Mailchimp paywalls them.
Pros
- Cheaper at every tier
- Pay-per-send pricing
- Free SMS + CRM
- One-click Mailchimp import
Cons
- UI less polished
- Daily send cap on free
Who it's for
Anyone leaving Mailchimp without a specialized need.
Skip it if
You need creator monetization (use Kit).
2. Kit
Kit gives creators what Mailchimp never did: digital product sales, paid sequences, tag-based subscribers, and a Creator Network.
10K free subscribers vs Mailchimp's 500.
Pros
- 10K free subs
- Native digital products
- Tag-based model
Cons
- Spartan templates
Who it's for
Creators, course makers, newsletter writers.
Skip it if
B2B lifecycle automation.
3. Klaviyo
Klaviyo is the default for serious DTC brands. Predictive analytics, revenue attribution, and replenishment flows ship with the product.
Migrating from Mailchimp Shopify is straightforward — Klaviyo's importer handles it.
Pros
- Best Shopify integration
- Revenue attribution
- Predictive segments
Cons
- Pricey at scale
Who it's for
DTC and ecommerce brands.
Skip it if
Non-commerce business.
4. ActiveCampaign
If you outgrew Mailchimp's automation builder, ActiveCampaign is the natural upgrade.
AI Lab is the most ambitious AI bet in the category.
Pros
- Industry-leading automation
- AI Lab
- CRM included
Cons
- Steep learning curve
- Pricier
Who it's for
Marketing teams.
Skip it if
Newsletter-only sender.
5. MailerLite
MailerLite is the natural Mailchimp replacement for users who liked Mailchimp's simplicity but hated the bill.
Built-in landing pages and website builder.
Pros
- Easiest UI
- Free landing pages
- Honest pricing
Cons
- Lighter automation
Who it's for
Small businesses, freelancers.
Skip it if
You need deep automation.
6. beehiiv
If your "Mailchimp use case" was actually a newsletter, beehiiv is the right tool.
Native ad network + referral + paid subs.
Pros
- Native ad network
- Referral program
- SEO archives
Cons
- Light automation
Who it's for
Newsletter operators.
Skip it if
B2B lifecycle.
7. Moosend
If you left Mailchimp purely on price, Moosend is the most aggressive alternative.
Smaller integration ecosystem; better than expected deliverability.
Pros
- Cheapest
- Automation on entry plan
Cons
- Smaller ecosystem
- Older UI
Who it's for
Bootstrapped operators.
Skip it if
You need 50+ integrations.
8. HubSpot
If your team also wants CRM, sales pipelines, and a service hub, HubSpot replaces Mailchimp + 4 other tools.
Pricey at scale, but valuable for B2B.
Pros
- Full CRM
- Free starter tier
- B2B-friendly
Cons
- Pricey at scale
- Overkill for solos
Who it's for
B2B companies needing CRM.
Skip it if
Solo or B2C.
9. Constant Contact
Constant Contact has been the Mailchimp alternative for two decades.
Solid event marketing, surveys, and local-business features.
Pros
- Local biz focus
- Event marketing
- Strong support
Cons
- Dated UI
- Light automation
Who it's for
Local businesses, nonprofits.
Skip it if
Modern automation needs.
10. GetResponse
If you ran webinars or funnels alongside Mailchimp email, GetResponse consolidates the stack.
Pros
- Native webinars
- Funnel builder
Cons
- Wide but shallow
Who it's for
Coaches, agencies running funnels.
Skip it if
Email-only sender.
Best for...
Best for most senders
Brevo
Cheaper at every tier, easy import.
Best for creators
Kit
Built for the work Mailchimp never was.
Best for ecommerce
Klaviyo
Best Shopify integration in market.
Best for serious automation
ActiveCampaign
Depth Mailchimp cannot match.
Best for simplicity
MailerLite
Mailchimp UX without the price.
Best for newsletters
beehiiv
Native ad network + referral + paid subs.
Pricing at every list size
Estimated monthly cost on each platform's standard plan, billed monthly. Cheapest at each tier highlighted.
| Tool | 1,000 | 10,000 | 50,000 | 100,000 |
|---|---|---|---|---|
| Brevo | $9 | $25 | $65 | $179 |
| Kit | Free | $66 | $316 | $566 |
| MailerLite | $10 | $73 | $289 | $489 |
| Moosend | $9 | $56 | $208 | $455 |
| Mailchimp | $13 | $110 | $385 | $800 |
Frequently asked questions
Three reasons: (1) repeated pricing increases since the Intuit acquisition, (2) loss of the deep Shopify integration in 2019, (3) competition from purpose-built tools (Kit for creators, Klaviyo for ecommerce, beehiiv for newsletters) that beat Mailchimp on their home turf.
Keep reading
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About the Author
Carlos Gil is the Editor in Chief of BestSends and the author of The End of Marketing. He has spent 15+ years in email marketing with in-house roles at LinkedIn, GetResponse, BMC Software, Winn-Dixie, and Save-A-Lot.
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