2026 Email Marketing Platform Comparison Chart
Stop Googling. Start Comparing.
This is a side-by-side reference, not a ranked recommendation list. It puts the leading platforms in one chart with pricing, key features, free-plan details, automation ratings, deliverability scores, and our overall assessment. For ranked picks by use case, see our best email marketing software recommendations.
What's Included
- 20+ email marketing platforms compared
- 2026 pricing for every tier
- Free plan details at a glance
- Automation capability ratings
- Deliverability scores
- Best-for recommendations by business type
- Updated quarterly
No spam. No sales pitch. Just a useful chart. The chart is delivered to Inbox Gold subscribers on LinkedIn.
ESP-Comparison-Chart-2026.pdf
PlatformEase of UseFeaturesDeliverabilityValue
ActiveCampaign
MailerLite
GetResponse
Kit
Klaviyo
Scores from our reviews · full table below
Email marketing platform comparison: 19 platforms side by side
Every platform we review, in alphabetical order rather than ranked. The cost column is the monthly list price at 10,000 contacts on the cheapest paid plan, from each vendor’s pricing page; a dash means we haven’t re-checked that figure recently enough to publish it. For our ranked picks by use case, see the best email marketing software hub.
| Platform | Best for | Free plan | Cost at 10,000 contacts | Our rating | Pricing checked |
|---|---|---|---|---|---|
| ActiveCampaign | Marketing Automation | 14-day free trial, no credit card required | $149 (Starter, billed annually) | 4.7/5 | Oct 2026 |
| AWeber | Reliability & Support | 14-day free trial; no free plan for new sign-ups | $100 (Lite) | 4.1/5 | Oct 2026 |
| Beehiiv | Newsletters & Creators | Free plan up to 2,500 subscribers, unlimited sends; monetization and automations need Lite | $139 (Lite) | 4.6/5 | Oct 2026 |
| Brevo | Budget-Conscious Teams | Up to 300 emails/day, 100,000 stored contacts, and 2,000 automation contacts | Priced by email volume, not contacts | 4.3/5 | Oct 2026 |
| Campaign Monitor | Agencies & Brand-Conscious Teams | No free plan; 30-day free trial (500 contacts, 500 emails) | $117 (Lite) | 4.0/5 | Oct 2026 |
| Constant Contact | Small Business & Nonprofits | No free plan — free trial available, no credit card required | — | 3.9/5 | Oct 2026 |
| Customer.io | SaaS & Product-Led Companies | No free plan | — | 4.3/5 | Oct 2026 |
| Flodesk | Designers & Visual Brands | Free plan (forms, landing pages and link-in-bio only — no email sending), plus a full-feature free trial | $72 (Lite) | 4.2/5 | Oct 2026 |
| GetResponse | All-in-One Marketing | Free forever account — 1 landing page and up to 2,500 messages/month | $79 (Starter) | 4.5/5 | Oct 2026 |
| HubSpot | B2B & Enterprise | 2,000 emails/month with HubSpot branding | — | 4.4/5 | Oct 2026 |
| Kit | Content Creators | Free up to 10,000 subscribers; no visual automations | $0 (Free, at the 10K cap) or $139 (Creator) | 4.2/5 | Oct 2026 |
| Klaviyo | E-commerce & Shopify | 250 active profiles, 500 emails/mo, $5/mo mobile messaging, Klaviyo logo | $150 (Email) | 4.3/5 | Oct 2026 |
| Loops | Modern SaaS Email | Up to 1,000 contacts | — | 4.1/5 | Oct 2026 |
| Mailchimp | Brand Recognition & Ecosystem | Up to 250 contacts, 500 sends/month (250/day), 1 seat | $110 (Essentials) | 3.8/5 | Oct 2026 |
| MailerLite | Beginners & Small Business | Up to 250 subscribers, 2,500 emails/month, 2 user seats | $89 (Comfort) | 4.4/5 | Oct 2026 |
| Moosend | Budget Automation | No free plan; 30-day free trial (up to 1,000 contacts) | $88 (Pro) | 4.0/5 | Oct 2026 |
| Omnisend | E-commerce Multi-Channel | Up to 250 contacts, 500 emails/month and 500 web push/month | $132 (Standard) | 4.2/5 | Oct 2026 |
| Sender | Budget-Friendly Email & SMS | Up to 2,500 subscribers, 15,000 emails/mo | $69 (Standard) | 4.1/5 | Oct 2026 |
| Systeme.io | Course Creators & All-in-One | Up to 2,000 contacts | — | 4.0/5 | Oct 2026 |
How to read this comparison
- Platforms bill on different units: contacts or subscribers (most), active profiles (Klaviyo) or emails sent (Brevo). Compare at your real list size and sending frequency.
- Entry plans differ in what they unlock. GetResponse Starter includes one automation workflow; MailerLite Comfort allows up to 50.
- Ratings come from each platform’s review and use our evidence standards.