Brevo
tracking began1 snapshot · $9/mo
Entry price $9/mo on October 7, 2026. Tracking began on that date; changes will appear after the next weekly snapshots. Free plan observed at 100,000 contacts. Read the full Brevo review.
Data Report · Updated Weekly
Email platform pricing: 10 platforms tracked weekly
We snapshot published pricing pages for every major email platform once a week. This report is computed live from those snapshots — no vendor claims, no estimates, no rounding to make a point.
10
Platforms analysed
10
Weekly snapshots used
Data last updated: October 7, 2026
Executive Summary
Where tracking stands
- 01
Tracking began October 7, 2026; changes will appear after the next weekly snapshots.
- 02
Entry prices below are each platform's cheapest paid plan on monthly billing, for 10 platforms checked against their official pricing data.
The Full Table
Entry price, price at 10,000 subscribers, and change since tracking began
Entry price is the cheapest paid plan's list price on monthly billing. The 10k column shows the cheapest monthly price covering 10,000 contacts in the latest snapshot. Annual-billing and introductory prices are excluded. Platforms priced by email volume rather than contacts leave the list-size cells blank.
| Platform | Entry price | At 10k subs | Change since first snapshot | Trend |
|---|---|---|---|---|
| Brevo | $9/mo | Not in data | — | tracking began |
| Sender | $15/mo | $69/mo | — | tracking began |
| Moosend | $16/mo | $88/mo | — | tracking began |
| ActiveCampaign | $19/mo | $189/mo | — | tracking began |
| MailerLite | $19/mo | $89/mo | — | tracking began |
| Omnisend | $20/mo | $132/mo | — | tracking began |
| Mailchimp | $26.50/mo | $110/mo | — | tracking began |
| Klaviyo | $30/mo | $150/mo | — | tracking began |
| Kit (ConvertKit) | $39/mo | $139/mo | — | tracking began |
| beehiiv | $59/mo | $139/mo | — | tracking began |
Cost by list size
What a thousand subscribers actually costs
Cheapest observed monthly price for a plan covering each list size, plus the implied cost per 1,000 subscribers. Blank cells mean the tracked pricing pages never published a tier at that size in a machine-readable way — we would rather leave a gap than guess.
| Platform | 1,000 subs | 5,000 subs | 10,000 subs | 25,000 subs |
|---|---|---|---|---|
| Sender | $15 · $15/1k | $39 · $7.80/1k | $69 · $6.90/1k | $149 · $5.96/1k |
| Moosend | $16 · $16/1k | $48 · $9.60/1k | $88 · $8.80/1k | $160 · $6.40/1k |
| ActiveCampaign | $19 · $19/1k | $99 · $19.80/1k | $189 · $18.90/1k | $489 · $19.56/1k |
| MailerLite | $19 · $19/1k | $49 · $9.80/1k | $89 · $8.90/1k | $179 · $7.16/1k |
| Omnisend | $20 · $20/1k | $81 · $16.20/1k | $132 · $13.20/1k | $282 · $11.28/1k |
| Mailchimp | $26.50 · $26.50/1k | $75 · $15/1k | $110 · $11/1k | $270 · $10.80/1k |
| Klaviyo | $30 · $30/1k | $100 · $20/1k | $150 · $15/1k | $400 · $16/1k |
| Kit (ConvertKit) | $39 · $39/1k | $89 · $17.80/1k | $139 · $13.90/1k | $199 · $7.96/1k |
| beehiiv | $59 · $59/1k | $109 · $21.80/1k | $139 · $13.90/1k | $199 · $7.96/1k |
Platform by platform
Entry price history
Sender
tracking began1 snapshot · $15/mo
Entry price $15/mo on October 7, 2026. Tracking began on that date; changes will appear after the next weekly snapshots. Free plan observed at 2,500 contacts. Read the full Sender review.
Moosend
tracking began1 snapshot · $16/mo
Entry price $16/mo on October 7, 2026. Tracking began on that date; changes will appear after the next weekly snapshots. No free plan observed in the tracked snapshots. Read the full Moosend review.
ActiveCampaign
tracking began1 snapshot · $19/mo
Entry price $19/mo on October 7, 2026. Tracking began on that date; changes will appear after the next weekly snapshots. No free plan observed in the tracked snapshots. Read the full ActiveCampaign review.
MailerLite
tracking began1 snapshot · $19/mo
Entry price $19/mo on October 7, 2026. Tracking began on that date; changes will appear after the next weekly snapshots. Free plan observed at 250 contacts. Read the full MailerLite review.
Omnisend
tracking began1 snapshot · $20/mo
Entry price $20/mo on October 7, 2026. Tracking began on that date; changes will appear after the next weekly snapshots. Free plan observed at 250 contacts. Read the full Omnisend review.
Mailchimp
tracking began1 snapshot · $26.50/mo
Entry price $26.50/mo on October 7, 2026. Tracking began on that date; changes will appear after the next weekly snapshots. Free plan observed at 250 contacts. Read the full Mailchimp review.
Klaviyo
tracking began1 snapshot · $30/mo
Entry price $30/mo on October 7, 2026. Tracking began on that date; changes will appear after the next weekly snapshots. Free plan observed at 250 contacts. Read the full Klaviyo review.
Kit (ConvertKit)
tracking began1 snapshot · $39/mo
Entry price $39/mo on October 7, 2026. Tracking began on that date; changes will appear after the next weekly snapshots. Free plan observed at 10,000 contacts. Read the full Kit (ConvertKit) review.
beehiiv
tracking began1 snapshot · $59/mo
Entry price $59/mo on October 7, 2026. Tracking began on that date; changes will appear after the next weekly snapshots. Free plan observed at 2,500 contacts. Read the full beehiiv review.
Methodology
How this data is collected
Each week we read the official pricing data behind each vendor's pricing page (the price tables and pricing APIs the pages themselves load) and record each plan's monthly and annual price in USD at fixed list sizes, plus the free plan's contact limit. Every snapshot is checked before it is used: implausible prices, list sizes that don't match, and week-on-week moves over 40% are held for manual review instead of being published. Our earlier, automatically summarised snapshots were retired on October 7, 2026 and replaced with prices verified against each vendor's pricing page that day, so the series starts there.
Entry price is the cheapest paid plan's monthly list price in a snapshot. Change since first snapshot compares the first and the latest validated snapshot. Any move under 1% is reported as no change.
What we exclude. A platform needs a validated snapshot from the last 14 days to appear, so a vendor whose pricing data could not be read recently is left out rather than shown with an old price. We monitor 10 platforms; 10 met that bar for this edition. Where a vendor's page does not publish contact allowances in a machine-readable way, the list-size cells stay blank rather than being estimated.
Corrections are welcome and get published: email carlos@gilmediagroup.com. More on how we work in our testing methodology.
Cite this report
Free to cite, with attribution
Journalists, analysts and researchers are welcome to reuse these figures under CC BY 4.0. Please link back to the canonical URL so readers can see the current numbers.
BestSends, "Email Platform Pricing Report 2026: 10 Platforms Tracked Weekly." Data collected October 7, 2026. https://bestsends.com/reports/email-platform-pricing-2026
Canonical URL: https://bestsends.com/reports/email-platform-pricing-2026
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