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Research preview · Researched from Campaigner’s email and SMS pricing pages · Pricing verified 6 min read

Campaigner Review 2026: Email Automation, Pricing and Fit

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Research preview

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From $14/mo (Essentials, 1,000 contacts)

Best for Marketers who want workflow automation and testing without enterprise pricing. Campaigner is an email marketing automation platform with multi-path workflows, dynamic content and A/B and multivariate testing, priced by contacts, with pay-as-you-go SMS alongside.

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Carlos Gil, Founder & Editor, The Best Network at BestSends

Reviewed by Carlos Gil · Published · Updated · 6 min read

Founder & Editor, The Best Network

Research preview · How we review · Pricing tracked weekly in our 2026 Pricing Report

Initial coverage based on verified research; deeper editorial evaluation is still in progress.

Verified by Carlos Gil

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Verdict

Campaigner is a contact-priced email marketing platform: drag-and-drop and HTML editors, segmentation, landing pages and forms, abandoned-cart emails and multi-path automation workflows, with SMS billed separately per message. This is a research preview based on Campaigner’s official pricing pages; we have not rated it yet.

Not yet rated: research preview from official documentationBest for Marketers who want workflow automation and testing without enterprise pricing

Research preview by Carlos Gil

Starting Price

From $14/mo (Essentials, 1,000 contacts)

Pricing verified · campaigner.com/pricing

Free Plan

No

Try Campaigner Free

30-day free trial with full feature access

What Campaigner is

Campaigner is an email marketing automation platform. Its feature set covers drag-and-drop and HTML editors, A/B and multivariate testing, dynamic and conditional content, static and dynamic segments, landing pages and sign-up forms, abandoned-cart emails, and automation workflows with time-, rule- and condition-based triggers. Developers get webhooks, a REST API and SFTP import and export, and agencies get sub-accounts.

Native integrations named by Campaigner are Shopify, WooCommerce, BigCommerce, Google Analytics and Adobe Analytics, with HubSpot, Salesforce, Facebook Lead Ads and Google Sheets through Zapier.

Pricing

Campaigner prices by contacts on monthly billing. On Oct 10, 2026 its pricing page listed:

  • Essentials (the basics): $14 at 1,000 contacts, $38 at 5,000, $72 at 10,000 and $158 at 25,000.
  • Advanced (adds workflows, advanced segmentation and personalization): $35 at 1,000, $70 at 5,000, $124 at 10,000 and $258 at 25,000.
  • Custom: priced through sales, with dedicated account management and deliverability consulting.

Campaigner lists Reputation Defender as an add-on at 20% of your plan cost and transactional email (SMTP relay) as a separate add-on. There are no setup fees on standard plans.

SMS

SMS is pay-as-you-go with carrier fees included and no number rental fees, according to Campaigner: $0.009 per outbound or inbound SMS on 10DLC and toll-free numbers, and MMS at $0.027 (10DLC) or $0.040 (toll-free), U.S. only. For a wider look at texting tools, see our SMS marketing software guide.

Pricing

Essentials

$14

/month

  • 1,000 contacts (monthly billing)
  • Editors, segmentation, forms, landing pages
  • Multi-path workflows

Advanced

$35

/month

  • 1,000 contacts (monthly billing)
  • Automation workflows
  • Advanced segmentation and personalization

Pros and Cons

Pros

  • Low entry price: $14/mo at 1,000 contacts
  • Multi-path workflows with rule- and condition-based triggers on Advanced
  • A/B and multivariate testing plus dynamic content
  • Pay-as-you-go SMS with carrier fees included
  • 30-day free trial with full feature access

Cons

  • Workflows and advanced segmentation need the Advanced plan
  • Reputation Defender costs an extra 20% of your plan
  • Transactional email is a separate add-on
  • No free plan

Campaigner Alternatives

Campaigner vs the Alternatives

Side-by-side on the four things that decide it: entry price, who it suits, whether there's a free plan, and how it scored in our editorial review.

Campaigner compared to leading alternatives on price, best use case, free plan and overall score
PlatformStarting priceBest forFree planScoreGet started
Campaigner this reviewFrom $14/mo (Essentials, 1,000 contacts)Marketers who want workflow automation and testing without enterprise pricingNoNot scoredRead review →
ActiveCampaignFrom $15/mo annual ($19 monthly)Marketing AutomationNo4.7/5 Try free
GetResponse$0/moAll-in-One MarketingYes4.5/5 Try free
Mailchimp$0/moBrand Recognition & EcosystemYes3.8/5 Try free

Where to go next

Reader reviews of Campaigner

Reader reviews are submitted by visitors and moderated for spam only. They are not part of the BestSends editorial score.

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Frequently Asked Questions

How much does Campaigner cost?

On Oct 10, 2026 Campaigner listed Essentials from $14 a month and Advanced from $35 a month at 1,000 contacts on monthly billing, rising with list size ($72 and $124 at 10,000 contacts). Custom plans are priced through sales.

Does Campaigner have a free trial?

Yes. Campaigner says you can use it free for 30 days with full access to every feature.

Does Campaigner include SMS?

Campaigner offers pay-as-you-go SMS with carrier fees included and no number rental fees: $0.009 per outbound or inbound SMS, with MMS at $0.027 on 10DLC numbers or $0.040 on toll-free numbers (U.S. only).

Which Campaigner plan has automation workflows?

Campaigner positions Advanced as the plan that adds workflows, advanced segmentation and personalization on top of Essentials.

Final Verdict

Campaigner is worth a trial if you want testing and workflow automation at a modest price per contact, and its pay-as-you-go SMS avoids a separate texting subscription. Compare it with ActiveCampaign and GetResponse at your own list size before you commit.

This page is a research preview from Campaigner’s official pages; it carries no score until we complete a full evaluation.

Sources

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Carlos Gil

About the Author

Carlos Gil is the bestselling author of The End of Marketing, a LinkedIn Top Voice, and founder of The Best Network. He brings 15+ years in marketing to practical reviews of AI, SaaS, email marketing, creator, and ecommerce software.

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