Keap Review 2026: Small-Business CRM and Automation, Pricing and Fit
Research preview
Free trial
From $299/mo ($249/mo billed annually)
Best for Service businesses that want CRM, follow-up automation and payments in one system. Keap bundles a small-business CRM, email and text automation, sales pipelines, appointments and payments into one plan, priced well above email-only tools and with required implementation services.
Reviewed by Carlos Gil · Published · Updated · 6 min read
Founder & Editor, The Best Network
Research preview · How we review · Pricing tracked weekly in our 2026 Pricing Report
Initial coverage based on verified research; deeper editorial evaluation is still in progress.
Keap is an all-in-one CRM and automation platform for small businesses: contacts and pipelines, email and text follow-up, landing pages, appointments, quotes, invoices and recurring payments. It is sold as one plan that scales by contacts and users. This is a research preview based on Keap’s official pricing page; we have not rated it yet.
Research preview by Carlos Gil
$299/mo ($249/mo billed annually)
Pricing verified · keap.com/pricing
No
14-day free trial, no credit card required
What Keap is
Keap (formerly Infusionsoft) is a CRM with marketing and sales automation built in. Instead of an email tool plus a separate CRM, invoicing app and scheduler, Keap puts contacts, tags, lead scoring, pipelines, email and text campaigns, landing pages, appointment booking, quotes, invoices and payments in one account, with a drag-and-drop automation builder tying them together.
That breadth is the reason to choose it and the reason it costs more than an email platform. If you only need newsletters and simple automations, an ESP like ActiveCampaign or a CRM-linked tool like Capsule & Transpond is the cheaper route.
Pricing and required costs
On Oct 10, 2026 Keap listed one plan with the full platform, starting at $299 a month billed monthly or $2,988 a year (about $249 a month) billed annually. The starting price covers 1,500 contacts and 2 users; extra users are $39 a month each, and larger contact tiers cost more.
- Implementation is required. Keap’s pricing page lists “required implementation services” as a one-time cost. Confirm the current amount with Keap before you buy.
- Annual contracts carry a $299 early termination fee, according to Keap.
- Texting: the base tier includes 500 messages and 100 voice minutes; larger texting tiers are paid add-ons, and text broadcasts and automated texts are U.S.-only.
- Payment processing fees apply when you take payments through Keap.
Free trial
Keap offers a 14-day free trial with no credit card. The trial is limited: Keap caps it at 25 emails, requires DKIM setup before sending, and turns off payment processing and texting. That is enough to test the CRM and automation builder, not to run a real campaign.
Keap names Zapier (5,000+ apps), Gmail, Outlook, PayPal and Stripe among its integrations, plus an open API with webhooks.
Pricing
Keap (single plan)
$299
/month
- $249/mo billed annually ($2,988/yr)
- 1,500 contacts and 2 users at the starting price
- CRM, email and text automation, pipelines, payments
- Required implementation services (one-time)
- Free plan
Pros and Cons
Pros
- CRM, automation, appointments, invoices and payments in one platform
- Drag-and-drop automation builder for follow-up sequences
- Lead scoring, pipelines and quotes built in
- Texting included at a base tier
- 14-day free trial, no credit card
Cons
- Starts at $299/mo, far above email-only platforms
- Required one-time implementation services
- Free trial is capped at 25 emails with texting off
- Text broadcasts and automated texts are U.S.-only
Keap Alternatives
Keap vs the Alternatives
Side-by-side on the four things that decide it: entry price, who it suits, whether there's a free plan, and how it scored in our editorial review.
| Platform | Starting price | Best for | Free plan | Score | Get started |
|---|---|---|---|---|---|
| Keap this review | $299/mo ($249/mo billed annually) | Service businesses that want CRM, follow-up automation and payments in one system | No | Not scored | Read review → |
| ActiveCampaign | From $15/mo annual ($19 monthly) | Marketing Automation | No | 4.7/5 | Try free |
| HubSpot | $0/mo | B2B & Enterprise | Yes | 4.4/5 | Try free |
| Capsule & Transpond | — | — | No | 4.1/5 | Read review → |
Where to go next
Reader reviews of Keap
Reader reviews are submitted by visitors and moderated for spam only. They are not part of the BestSends editorial score.
No reader reviews yet. Be the first to share your experience with Keap.
Share your experience with Keap
Frequently Asked Questions
How much does Keap cost?
On Oct 10, 2026 Keap listed one plan starting at $299 a month billed monthly, or $2,988 a year (about $249 a month) billed annually, for 1,500 contacts and 2 users. Extra users are $39 a month each. Keap also lists required one-time implementation services.
Does Keap have a free trial?
Yes. Keap offers a 14-day free trial with no credit card required. The trial is limited to 25 emails, requires DKIM setup, and has payment processing and texting turned off.
Is Keap the same as Infusionsoft?
Yes. Infusionsoft rebranded as Keap. Keap is the current product name for its CRM and marketing automation platform.
Who is Keap a good fit for?
Service businesses that want contacts, follow-up automation, appointments, invoices and payments in one system, and can justify a higher monthly cost than an email-only tool.
Final Verdict
Keap makes sense when you would otherwise pay for a CRM, an email tool, a scheduler and invoicing separately and want them automated together. If email marketing is the main job, start with an ESP; see our small-business picks.
This page is a research preview from Keap’s official pages; it carries no score until we complete a full evaluation.